Nutritional Beverages Gaining Popularity

First of all, Happy Independence Day to everyone! I, like many, am celebrating the amazing freedom we have which often we take it for granted.

Summer is in full swing and we all should be hydrating ourselves more. Appropriately, I have been writing about water the last couple of blogs. Here is an interesting coverage on the new trend in the market place about nutritional and hyper-functional beverages.

In a recent research released by The Boston Consulting Group (BCG) and IRI, U.S. sales of consumer packaged goods (CPG), in 2016, showed growth of American consumers for convenient nutrition but also for apparently contradictory not-so-healthy treats such as confections and alcohol.

“Our research shows that the growing popularity of convenient nutrition and wellness remains one of the most powerful trends in the U.S. consumer packaged goods industry,” said Jim Brennan, a BCG partner and co-author of the study. “But this does not mean that American consumers’ craving for indulgences has diminished.”

“Sales growth in these product categories is projected to remain strong,” said Krishnakumar (KK) Davey, president of IRI Strategic Analytics. “As long as the products are used for human consumption, we expect these bifurcated trends—demand for health and wellness products as well as for indulgence products—to continue, irrespective of whether they are bought in traditional stores or via an intelligent personal digital assistant like Alexa on Amazon.”

IRI and BCG generated three lists of growth leaders: small companies ($100 million to $1 billion in IRI-measured retail sales), midsize companies ($1 billion to $5.5 billion), and large companies (more than $5.5 billion).

The research found that health and beauty aids that convey “wellness” were one of the strong CPG growth categories in 2016.

“Hyper-functional beverages”—drinks with health and wellness in mind, such as improving health, boosting energy, or managing weight—was one of the hottest categories of 2016. For example, some key ingredients may included almond and macadamia milk, ginger, turmeric, ginseng, and other adaptogenic herbs sourced by direct trade.

Whether to have a hyper-functional drink or an indulging drink, the choice is clearly yours. But as for me, I go for healthy drinks 100% of the time!

I will be holding a workshop on Hydration & Hyper-Functional Beverages on July 11th, 2017, Tuesday. If you are within driving distance to our Wellness Center, consider this an invitation to come and join us on this FREE event. Please click here for more details.

For some of our own powerful hyper-functional beverage products, feel free to check the following blogs:

Ready for Some 4ward Thinking Drinks –

Thai-Go –


Source: and


Posted by Paul

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